Jumia Announces Shutdown of Operations in Algeria, Ends Seller Contracts

Algiers – February 10, 2026 — Jumia has officially announced it will cease its commercial activities in Algeria starting March 2026, terminating all seller contracts as part of a strategic shift toward higher-growth markets. The decision affects all partners operating on the Jumia Marketplace in the country and will take full effect by March 10, 2026.

Strategic Exit From the Algerian Market

Jumia confirmed that the decision follows a comprehensive evaluation of its current operating model in Algeria. After several years of activity in the country, the company stated it is refocusing resources on markets with stronger growth trajectories.

The cessation of operations is scheduled to begin in early March 2026. By March 10, 2026, the Jumia Marketplace platform in Algeria will no longer be accessible.

Termination of Seller Contracts

In a formal notice addressed to partners, Jumia — operating locally under Jade E-Services Algeria SARL — confirmed the termination of all contractual relationships linked to seller accounts on its online platform.

The notification constitutes official legal notice, automatically ending contractual agreements on the stated date. Sellers have been asked to acknowledge receipt of the termination letter via email.

Payments and Outstanding Balances

Jumia assured partners that all payments due up to the effective termination date will be settled in accordance with contractual obligations, except in cases involving breach of contract.

At the same time, the company requested full cooperation from sellers in clearing any outstanding balances owed before operations cease.

For inquiries or clarification, partners were directed to contact the company’s legal department at algerie.legal@jumia.com.

What This Means for Algeria’s E-Commerce Sector

Jumia’s withdrawal marks a significant development for Algeria’s e-commerce landscape. As one of the most recognized online marketplaces operating in the country, its exit could reshape competition and create space for local or regional digital commerce platforms.

Despite the closure, Jumia expressed optimism about the broader future of e-commerce, emphasizing appreciation for the cooperation and commitment of its Algerian partners over the years.

The coming months will likely reveal how Algeria’s digital retail ecosystem adapts to the departure of one of its major players.